As in any other business niche, most companies fail to fly. Likewise, many Shopify stores also fail to take off.

There are a few more reasons for this.

Many people are attracted by screenshots of massive payments or revenue generated in Shopify stores. The screenshots may be true, but many people don't understand the depth of energy needed to scale an e-commerce business. When people see the amount of energy, learning, and skill required to scale a business, they lose hope and stop the stores.

People think of Shopify stores as instant cash. Many people think that opening a Shopify store means generating instant cash by selling products. This is a complete myth, you won't get instant gratification.

Running a store involves constant work, from window management to supply chain and marketing, which is often overlooked.

People have the desire to open a store, but not so much the desire to market it. We all like to see big numbers on the sales dashboard, but that, as I've already said, takes a lot of work.

Shopkeepers often think that if they open a store, post products, and share the link on their Facebook wall, this will boost sales. That's not true. An e-commerce store needs traffic for sales, just as an offline store needs footfall.

If you take the Shopify store as a business and not just a side hustle, you're bound to scale and win. With the right product mix and the right marketing message on the best platforms, you can drive traffic and scale.

All the best for your journey.